For Ontario & GTA real estate brokerages, 8 to 80 agents
Give your agents a reason to stay that isn't the split.
Brokerages never handed agents buyer and seller conversations because splitting them fairly was a political mess and the follow-up died on someone's phone. Both problems are solved. Sow & Grow runs the campaigns, an AI ISA calls every lead within 60 seconds, and every qualified inquiry is routed to a named agent under rules you set.
Built and run by Mike Jean, 20 years in real estate marketing. You work with him directly.
Guelph, Ontario · Serving Ontario & the GTA · In real estate marketing since 2002
Recruiting on split is a race you can't win.
Someone will always offer 95/5. Agents who leave for a better split leave again for the next one. What they don't leave is a brokerage that hands them conversations with real buyers and sellers, fairly, with the follow-up already running.
What agents actually want
Conversations they didn't have to buy, and a brokerage that helps them close, not just a place to hang a licence.
Why brokerages never did this
Handing out leads meant fights over who got what, leads sitting unclaimed for days, and no way to prove the money was worth it.
What changed
Rules-based routing puts every enquiry with one named agent, in their own pipeline. Automated first-minute follow-up means nothing dies on a phone. It is now fair enough and cheap enough for a brokerage to run.
Four steps turn a stranger into a conversation with one of your agents.
Every build runs these four steps, in this order. Skip one and the other three underperform.
Reclaim
Start with the demand you already own. Your Google Business Profile rebuilt and maintained, your database contacted before a dollar goes to ads, and every contact untouched for 90 days put into a reactivation sequence in the agent's name.
Attract
Paid campaigns and landing pages written for your specific neighbourhoods, refreshed against what actually converts. Every lead is exclusive to your brokerage: not shared with a competitor, not recycled from a portal.
Route
Every enquiry lands with a named agent, in that agent's own pipeline, under rules you set. No pool, no favourites, nothing sitting unclaimed. Adding an agent means duplicating the setup; removing one means switching it off.
Convert
The AI ISA calls within 60 seconds and qualifies the lead, text follow-up if they don't answer, long nurture for the people who aren't ready yet, and review and referral requests after every close.
Want the full walkthrough? The brokerage build shows all four steps in detail.
Every lead gets a call within 60 seconds. Your agents get the ones that are ready.
The moment a lead submits their details, the AI ISA calls. It qualifies on intent, timeline, location, budget, and whether they're buying or selling, handles objections, and moves to text if nobody picks up. It runs 24 hours a day, 7 days a week, and it never writes a lead off.
Qualified before an agent is involved
The conversation is built on 20 years of real estate sales, not marketing scripts. By the time an agent sees the lead, the AI ISA knows where they are in their decision and has already handled the first objections.
Nobody gets written off
Leads that aren't ready enter a long-tail nurture the AI ISA maintains for weeks and months, watching for trigger events like "we just got pre-approved" or "our lease is up in 60 days". The lead you paid for in January can book in August.
Then a real person, fast
Once qualified, the lead is routed to the right agent automatically, in that agent's own pipeline. The agent gets an instant notification and reaches out personally: a human conversation right behind an AI-qualified one.
What that fixes for a brokerage
- Leads going cold because response time is too slowThe AI ISA calls within 60 seconds, 24 hours a day, 7 days a week.
- Leads sitting in a CRM nobody checksRouted to the right agent's personal pipeline the moment they qualify.
- Agents blaming lead quality when the real issue is follow-upEvery lead is nurtured until it's ready, then routed automatically.
- Past leads written off after two contact attemptsLong-tail nurture runs for months and re-qualifies the lead when a trigger event fires.
- No visibility into what agents are doing with leadsA live brokerage dashboard and automated weekly reporting.
- Competing on commission splits to recruit agentsA lead system and a personal brand engine that give agents a reason to stay.
- A dormant database generating zero revenueReactivation sequences run automatically every month.
- No systematic referral processA post-close referral engine runs after every transaction.
That is the reason to stay: conversations that arrive qualified, in the agent's own pipeline, with the follow-up already done.
Built by someone whose last agency was bought for its realtor program.
Mike Jean has been in marketing since 2002. In 2016 a real estate media company bought his agency for the realtor program he had built, and he stayed on as VP of Digital with equity. Since then: brokerage websites, agent sales kits, neighbourhood video libraries, and SEO for realtors. Twenty years inside real estate, not next to it.
You work directly with Mike on every build. There is no account manager.
Mike Jean
Founder · Guelph, Ontario
See exactly what gets built.
The brokerage build is running now for Ontario and the GTA. See what gets built, what's guaranteed, and what we won't promise, then book the call.
Not in real estate?
Sow & Grow builds for one industry at a time, and real estate brokerages are live now. If your industry runs on deal flow and same-day follow-up, book a call and tell us about it.
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